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About ABPM

Comprised of Fortune 500 Member Companies from around the globe, ABPM champions and provides resources for the development of briefing programs and professionals as strategic resources vital to the success of their organizations. If your organization has a briefing program or is evaluating the benefits of creating one, we encourage you to join our community. Just look at comments from current ABPM members to see how you too can benefit from membership.



    • Friday, July 14, 2017
    • admin

    The ABPM team thoroughly enjoyed our time with European members during the 6th Annual European Conference in Paris June 27-29. The conference began at the Salesforce Executive Briefing Centre with a program overview of the global Salesforce program and a visit from Samuel Bonamigo, Salesforce SVP of Enterprise Sales.

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  • LEXISNEXIS TECHNOLOGY CENTER MARKETING VIDEO by Carrie Johnson, Customer Engagement Designer and Facilitator, LexisNexis

    • Thursday, July 6, 2017
    • admin

    There have been some discussions among ABPM Members about how to market your program. I recently had the opportunity to drive the creation of a video that could be used by our sellers to help invite their customers/prospects to spend some time with us. I'm thrilled with the way it turned out and wanted to share with this community, on the chance it sparks an idea.

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  • TALES OF A THREE-TIME JUROR by Larry A. Gallmeier, Senior Marketing Director, Aetna Customer Center

    • Tuesday, June 6, 2017
    • admin

    Picture a cold New England winter day, tipping the thermometer at a brisk 13 degrees Fahrenheit, you are in the warmth of your office building another business case to fund your much-needed EBC upgrades when suddenly the ringing of your phone breaks the contemplative silence you've been working in.  It was that very setting in which I found myself when a call came in from someone with a smile and warmth in her voice…Roxanne McCreery.  She was calling to ask if I would serve as a World Class Briefing Award (WCBA) juror once again.  I immediately jumped at the chance!  After all, it is an amazing way to learn from many of you in a very intimate way…through your submissions. 

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