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About ABPM

Comprised of Fortune 500 Member Companies from around the globe, ABPM champions and provides resources for the development of briefing programs and professionals as strategic resources vital to the success of their organizations. If your organization has a briefing program or is evaluating the benefits of creating one, we encourage you to join our community. Just look at comments from current ABPM members to see how you too can benefit from membership.



    • Friday, February 17, 2017
    • admin

    The ABPM team often gets emails or calls from members regarding a specific topic or challenge. Because we talk to ABPM members every day, we typically have ideas about which program(s) might be good to connect the caller with, but we always wonder if we might be missing a connection. Is there a program with experience in this area that we're not thinking of?  

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  • CUSTOMER ENGAGEMENT STRATEGY: 5th In a Series of "5 Things We Are Still Getting Wrong" By Roxanne McCreery, President ABPM

    • Tuesday, January 17, 2017
    • admin

    “Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty. Businesses that focus on customer engagement are focused on value creation, not revenue extraction. These are businesses that know how to engage their customers by providing them with real value whether it be through an exceptional end-to-end customer experience, great content or strong customer support… that are about delivering more than the traditional sell.”     —Natalie Chan, “3 Customer Engagement Strategies that Marketers Can't Ignore.”

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    • Wednesday, December 14, 2016
    • admin

    Every marketing piece's number one goal is to connect with the audience. Whether you're planning content for your company's booth at tradeshows or at an executive briefing center, nothing is better than customer success stories at connecting to people in all the right ways. In this article, we'll show you why customer success stories or case studies are one of the best ways to connect with your customers and provide pro tips for simple concise actions to ensure success.

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