By Roxanne McCreery, President, ABPM It's Award Program time here at the ABPM! Candidate submissions are in, juror panels are defined, and in the first week of January, review of the candidate documentation will begin in earnest. Whether or not your program is an entrant in this year's program, or aspires to be a future candidate… or simply wants to achieve the highest level of excellence possible, given your program's model, we hope that the ABPM white paper, “Characteristics of a World Class Briefing Program”, is a useful and worthwhile roadmap for you and your team.
By Roxanne McCreery, President, ABPM At this time of year, as many programs are preparing, or are considering preparing, documentation to submit as entries in the ABPM's awards program, our thoughts are also turning to the awards: we are recruiting jurors, fielding questions from potential candidates, and very much looking forward to honoring those programs that have achieved that highest level of excellence in our profession. But I'm also thinking of the several candidate program teams who will be disappointed in April when they are not recognized. So here are some observations and a little advice, based on our experiences with the awards program and many juror panels over the years.
By Damon Wei, Director, Experience Marketing Demonstration Program, AT&T World class briefing programs make a big impact when they create experiences that customers remember for the value that the briefing creates for them, especially to the extent that customers are willing to share their experiences publicly. How do you get customers to your center, and how do you know if you've made the desired impact? Conventional wisdom regarding getting customers into your center includes messaging the sales team regarding the virtues of the program and asking for management support to increase visibility. Post-briefing methods includes surveys immediately after briefings as well as after time has passed. What are some other options? Does your company use social media? Here are some thoughts regarding what can be done using social media to build your program's visibility internally and externally as well as doing market sensing of customer satisfaction.