Building or establishing a mobile presence is not the same as developing a desktop web experience. For starters, you'll need to decide whether you want to provide a mobile web or a native mobile app experience. From there, the process is more cumbersome and overwhelming. There are so many options and features to worry about, and there are so many mobile devices to test, just to ensure things are in working order. And yet, if you want to be a driving force in today's market, you have to do it.
Roxanne McCreery has announced her plan to retire in October of 2018. She has been with the ABPM since its founding in 1994 and has served as President of the association since 1997.
In our previous three articles we discussed the value of engaging customers before, during, and after a briefing; either through the guest's personal device or through a customer portal. What can you do if your guests have restrictions on using their own devices? Or your company prohibits guest access on premises? In this blog article, we discuss strategies and provide a case study on how to manage these challenges without compromising the customer's experience in your center.