The proliferation of hand-held devices makes engaging customers before and after the briefing table-stakes. There are three key advantages of engaging customers through their own devices. The first is familiarity. You'll not have to deal with ‘how does this work?' questions. Second, are lower expenses because you do not have to purchase or maintain additional hardware for the customers to use while in the center. And finally, customers are comfortable using their own device before, during, and after the briefing.
One of the most strategically important topics in briefing programs today is how to best engage with your customers before, during, and after a briefing to enhance their overall experience. In this series of blog articles, we'll explore a number of engagement strategies including ways that technology has evolved to offer more automated and effective results for both your guests and briefing teams.
ABPM is very pleased to welcome Kristie Domangue as Director of Membership Services. Kristie brings to the ABPM community a wide variety of experience in the tech, finance and event planning worlds. In this new role, Kristie will focus on conference operations, ABPM web site activities, and generally supporting Roxanne and Elizabeth as needs for ABPM's growing membership evolve.