In our last article, we discussed customers' reluctance to download Apps and your Briefing App is no exception. Today we are going to discuss an alternative for engaging customers on their hand-held devices. A customer portal is a private, secure website that enables the briefing program to share personalized information with customers before, during, and after a briefing. It enhances customer relationships by providing up-to-date information and can be accessed by laptop, tablet, or smart phone.
The proliferation of hand-held devices makes engaging customers before and after the briefing table-stakes. There are three key advantages of engaging customers through their own devices. The first is familiarity. You'll not have to deal with ‘how does this work?' questions. Second, are lower expenses because you do not have to purchase or maintain additional hardware for the customers to use while in the center. And finally, customers are comfortable using their own device before, during, and after the briefing.
One of the most strategically important topics in briefing programs today is how to best engage with your customers before, during, and after a briefing to enhance their overall experience. In this series of blog articles, we'll explore a number of engagement strategies including ways that technology has evolved to offer more automated and effective results for both your guests and briefing teams.