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DRY RUNS: AN ABPM LINKEDIN GROUP DISCUSSION HIGHLIGHT

We love the wonderful discussions on the ABPM's Members-Only LinkedIn.com page. So much, in fact, that we select one question from recent discussions and feature it from time to time in Briefly Blog. There are many more great discussions in addition to this one so we encourage you to go check out the other discussions and be part of the conversations. Admittance to the ABPM page on LinkedIn.com is a member benefit. If you haven't requested to join yet, you can do so here today!

CELEBRATING THE 2017 WORLD CLASS BRIEFING AWARD WINNERS

The 16th Annual ABPM World Class Briefing Awards Ceremony was held at the Harvard Club on the final evening of the 2017 Spring Conference. We always look forward to the annual ceremony because it provides the opportunity to honor World Class achievement in Program excellence and Center design. That's an accomplishment truly worthy of celebration. We believe the term “World Class” is often used too casually. But ABPM has set high bars when defining criteria for both programs and centers. Here are the honorees recognized for World Class achievement, along with selected comments from the jurors.

JOIN THE ABPM THOUGHT LEADER TEAM

The ABPM team often gets emails or calls from members regarding a specific topic or challenge. Because we talk to ABPM members every day, we typically have ideas about which program(s) might be good to connect the caller with, but we always wonder if we might be missing a connection. Is there a program with experience in this area that we're not thinking of?
 

CUSTOMER ENGAGEMENT STRATEGY: 5th In a Series of "5 Things We Are Still Getting Wrong" By Roxanne McCreery, President ABPM

Customer engagement is about encouraging your customers to interact and share in the experiences you create for them as a business and a brand. When executed well, a strong customer engagement strategy will foster brand growth and loyalty. Businesses that focus on customer engagement are focused on value creation, not revenue extraction. These are businesses that know how to engage their customers by providing them with real value whether it be through an exceptional end-to-end customer experience, great content or strong customer support… that are about delivering more than the traditional sell.”  
 
—Natalie Chan, Outbrain.com
“3 Customer Engagement Strategies that Marketers Can't Ignore.”

5 REASONS WHY CUSTOMER SUCCESS STORIES ROCK - By Darby Mason-Werner, Signet

Every marketing piece's number one goal is to connect with the audience. Whether you're planning content for your company's booth at tradeshows or at an executive briefing center, nothing is better than customer success stories at connecting to people in all the right ways.

In this article, we'll show you why customer success stories or case studies are one of the best ways to connect with your customers and provide pro tips for simple concise actions to ensure success.

END OF YEAR MEMBERSHIP UPDATE

ABPM currently has 372 Company, Associate, and Individual Members representing 125 Companies and 94 Supplier Members from 33 Supplier Companies, for a total of 466 Members from 158 Companies. New Member Companies in 2016 with Briefing Programs are listed below as are new Supplier Member Companies. For a full list of Member Briefing Programs click here and for a full list of Supplier Member Companies click here.
 

HPE ENVISION HARNESSES THE ART OF THE POSSIBLE TO ACCELERATE CLIENTS' DESIRED OUTCOMES. By Dave Brooks, London CEC Manager, HPE

Editors Note: Formats that encourage more collaborative discussions in briefings has been a hot topic for the past several years in the briefing world. At the 2016 European Conference in London, HPE showed attending members their ENVISION room and those who were there haven't been able to stop talking about it. For that reason, we asked Dave Brooks, HPE's London CEC Manager, to write an article for the members who weren't able to see the ENVISION room in person.

HPE ENVISION is our approach to aligning IT and business strategies in environments where collaborative people, empowering technology, and transformative ideas come together to move forward faster.

ABPM INTRODUCES SNAP POLLS by Elizabeth Simpson, COO, ABPM

Roxanne and I are lucky to talk with members everyday who have program questions and ideas. That's very helpful to us as we work to meet your program needs when they arise. We hear some questions fairly consistently and we're always happy to answer them in the best way we can. However, our answers are anecdotal. They are limited to what we hear during our conversations with members. We shared this with the ABPM Advisory Board at our fall meeting and, as a result of that conversation, ABPM will begin a series of "Snap Polls" (quick surveys with three questions at most) next week.
 

DATA DUMP or DISCUSSION? by Elizabeth Simpson, COO, ABPM

Over the many years Roxanne and I have had the privilege of working with briefing teams, we've witnessed the powerful impact your programs have on business relationships with your enterprise customers and on their purchase decisions. Many things have changed over the years with regard to the way you operate your programs; everything you now do is much more strategic and complex. However, one thing has not changed. The impact of the Discussion Leader on the success of the briefing.

TODAY'S DISCUSSION LEADERS: PRESENTERS AND MORE! 4th In a Series of "5 Things We Are Still Getting Wrong" By Roxanne McCreery, President ABPM

Mainly, as an industry, we are getting the language and the execution right on this topic.  I seldom hear the word “presenter” used anymore.  Your programs are doing a lot to ensure that briefings are truly dialogues.  Large slide decks are discouraged.  Most briefing rooms have white boarding elements (“smart” or otherwise).  Additional rooms, less formal and often smaller, are designed to encourage easy conversation.  There's a real emphasis on this practice of collaborative dialogue and a real understanding that the customer wants to be heard.
 
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