Core & Advanced Curriculum for Briefing Professionals
In 2004 ABPM's Advisory Board directed the creation of a Core Competency Curriculum (CCC), a set of suggested development curriculum for briefing professionals. At that time, seven courses were defined. At the October, 2007 Advisory Board meeting, the curriculum was reviewed in an effort to ensure that it remains relevant, fresh and dynamic for an evolving membership. We determined to create a tiered set of workshops: Core and Master. Again, in 2011 and 2014, the curriculum was reviewed in an effort to map it to the Industry Standard for World Class Briefing Programs (formerly World Class Characteristics). A variety of options are available for curriculum completion. Those options are bulleted with hyperlinks where applicable under each course below.
We recommend one of the options for fulfillment listed below each course due to instructors’ knowledge of, and customization for, the briefing profession; however, we will give credit if you use other vendors who teach a more generic, non-briefing-focused, course. Please fax or email a copy of your certificate of completion to ABPM at +1 972-362-1072 or firstname.lastname@example.org.
In order to receive credit for completion of the Core or Advanced levels of the Curriculum, Briefing Professionals must complete 6 courses in a curriculum category. Digital certificates are emailed to recipients upon completion and those who have achieved either level will be recognized at the Opening General Session at the Spring Conference following completion. Certificates of completion for the Core or Advanced level achieved prior to 2014 changes remain valid and completed courses will apply toward the 6 completed requirement even if they are no longer on the curriculum list. Completion of the Core Curriculum is not a pre-requisite for completion of the Advanced Curriculum.
Characteristics of World Class Briefing Programs
Foundational Metrics for Briefing Programs
Today's Briefing Automation Tools
Facilitation Skills for Briefing Professionals
Center Construction and Renovation
Communicating with Your Key Stakeholders
Best Practices for Briefing Operations
The Elements of Customization
Discussion Leader Engagement Strategies
Developing and Executing a Business Plan
Voice of the Customer
Developing a Strategic Marketing Plan
Developing Your World Class Briefing Team
Advisory Boards and Other Advocacy Strategies
Advanced Metrics for Briefing Programs
Strategies for Multi-Site Briefing Programs
Advanced Briefing Operations
Developing Your Strategic Leadership Style
Sales Engagement Strategies
How the Center Represents the Brand