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Wednesday, August 23, 2017

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Foundational Metrics (CCC) Virtual Workshop

Event Details

Start Date:  8/23/2017 10:00 AM CST
End Date:  8/23/2017 12:00 PM CST
Organization Name: Instructor: Candie Hurley
Contact: Elizabeth Simpson
   Email: elizabeth@abpm.com
   Phone: 2143890994


Foundational Metrics for Briefing Programs
Core Competencies Course (CCC)
Wednesday, August 23rd - Virtual Workshop
10:00 am-Noon Central time - Candie Hurley, Instructor
 
This is a huge topic that can be overwhelming to many briefing programs.  When considering what to measure, think first about how you will use the data.  Who will you send it to?  What is important to them?  What outcome do you want to have by providing this information?  In this course, we will explore those topics, and then go on to consider the four “Characteristics of a World-Class Briefing Program” in the category of Measurement.  Those characteristics will provide the framework for the course.
 
Who should attend:  Briefing professionals charged with developing or evolving a World Class measurement system for their program.
 
Course Outline:
I           Introduction
            A.       How will you use the data?
            B.       Involving the community
 
II         Exploring the World Class Characteristics:  
           A.        A performance measurement strategy,
                      designed to meet the needs of key
                      stakeholders, quantifies and communicates
                      the program’s value.
           B.       Immediate or on-site feedback measures
                     briefing impact
                     a.     Surveys / Immediate Feedback
                             i.     Paper vs. e-capture.  Pros and Cons
                             ii.    Some typical questions
                             iii.   Rules of thumb
          C.        Integrated planning, management, and
                      reporting tools support briefing operations and
                      provide meaningful insight on program
                      performance.
          D.        Sales closure tracking and delayed surveys
                     quantify the briefing program’s contribution to
                     business results.
 
III        Reporting:  Coming full circle with your community
 
Deliverables:
  • Course slide deck
  • Core Competency Course (CCC) credit
Virtual Workshop Fee: The price for this virtual workshop registration is $349 for members, $495 for non-members (briefing professionals or employees of Supplier Member companies only - vendors must be recommended Supplier Members to attend ABPM events). During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express or Discover) or you may create an invoice to submit to your AP department.

Payment & Cancellation Policy: Registration fee must be paid by Friday August 18th, 2017. You are registered at the time you receive a conference confirmation email from ABPM. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Friday, August 9th, 2017. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to info@abpm.com.

Online Registration

Registration is Closed
Closed:   8/16/2017 9:08 PM


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