Roxanne McCreery has announced her plan to retire in October of 2018. She has been with the ABPM since its founding in 1994 and has served as President of the association since 1997.
In our previous three articles we discussed the value of engaging customers before, during, and after a briefing; either through the guest's personal device or through a customer portal. What can you do if your guests have restrictions on using their own devices? Or your company prohibits guest access on premises? In this blog article, we discuss strategies and provide a case study on how to manage these challenges without compromising the customer's experience in your center.
In our last article, we discussed customers' reluctance to download Apps and your Briefing App is no exception. Today we are going to discuss an alternative for engaging customers on their hand-held devices. A customer portal is a private, secure website that enables the briefing program to share personalized information with customers before, during, and after a briefing. It enhances customer relationships by providing up-to-date information and can be accessed by laptop, tablet, or smart phone.