Editors Note: We love it when ABPM members connect with each other. There is so much value in conversations with your fellow briefing professionals and there are many ways to connect between conferences! Contact the ABPM team to ask for email introductions to members in areas you are traveling. Or consider starting an informal monthly or quarterly dutch lunch with briefing professionals in your area (we're happy to connect you for that too)! The Online Directory via the member login section is an easy way to search members who are located in your destination city or your area. You can search by country, state, city and even radius around a zip code. ABPM members are known for their open and sharing ways (understanding they are sharing brefing best practices and not IP) and are often happy to host their fellow members with the understanding they would be welcome in return. Below is an account of a recent gathering in the Chicago area!
The ABPM team thoroughly enjoyed our time with European members during the 6th Annual European Conference in Paris June 27-29. The conference began at the Salesforce Executive Briefing Centre with a program overview of the global Salesforce program and a visit from Samuel Bonamigo, Salesforce SVP of Enterprise Sales.
There have been some discussions among ABPM Members about how to market your program. I recently had the opportunity to drive the creation of a video that could be used by our sellers to help invite their customers/prospects to spend some time with us. I'm thrilled with the way it turned out and wanted to share with this community, on the chance it sparks an idea.