ABPM Spring keynote, Shawn Kanungo, traveled to Dallas recently to meet with ABPM President, Elizabeth Simpson, and the IBM Global Solution Center and AT&T Business briefing teams. The visit allowed Shawn to understand what all of you do both strategically and day-to-day and will help him customize his comments in a way that is most valuable to ABPM members.
Congratulations to the F5 Networks team for all the press they've been getting about their new Customer Engagement Center in Seattle.
The nearly 30-year-old “Multi-Client Study on The Role of Executive Briefings” is taking on a new name that more accurately describes its purpose. It is a multi-program study that provides participating programs with the opportunity to benchmark their unique results against the published aggregate results. This is primary research with your external (end-user) and/or internal customers — with the objective of quantifying the effectiveness (rather than the “role”) of briefings. The name change is happening immediately. ABPM has just published the “28th Research Report on the Effectiveness of Briefings".