Are you engaging with the MyABPM Community App on a regular basis? Are you looking for more content that you can easily access on the go? We are excited to announce a new podcast series in partnership with The CXApp available to ABPM members: ABPM Thought Leader Interviews on The CXApp Live! These podcasts are designed with you in mind - today's briefing professionals - bringing you thought leadership content, tips, and trends and it's now available right here in the MyABPM Community App!
Editors Note: This is a follow up article to the recorded webinar available to members via the Resource Library. As concern over Covid-19 sets in, people around the world are rethinking employee safety, customer events, marketing strategies and of course, briefings. Many customer-centric companies are being forced to cancel or postpone tradeshows, conferences, seminars and other customer events. While many other customer events are cancelled; the briefing program has a key role in supporting customers during this difficult time. Experience has shown, customers who felt encouraged and important during challenging times; are retained and express their loyalty with purchases after the crisis period.
We've heard from three different program managers in the last two days asking for guidelines around best practices for virtual briefings. ABPM doesn't currently have a document like that because, usually, virtual is only a segment of a full briefing when it doesn't make sense for one Discussion Leader or Executive to travel. However, for the next couple of months you'll be shifting how you accomplish briefings in order to do what's best for your customers, colleagues, and companies. So, let's talk about the best ways to accomplish that.