About ABPM

Comprised of Fortune 500 Member Companies from around the globe, ABPM (the Association of Briefing Program Managers) champions and provides resources for the development of briefing programs and professionals as strategic resources vital to the success of their organizations. If your organization has a briefing program or is evaluating the benefits of creating one, we encourage you to join our community. Just look at comments from current ABPM members to see how you too can benefit from membership.

Briefly

• New! Thought Leadership Podcast Series for Briefing Professionals Available on MyABPM Community App

  • Wednesday, April 1, 2020
  • admin

  Are you engaging with the MyABPM Community App on a regular basis?  Are you looking for more content that you can easily access on the go?   We are excited to announce a new podcast series in partnership with The CXApp available to ABPM members: ABPM Thought Leader Interviews on The CXApp Live! These podcasts are designed with you in mind - today's briefing professionals - bringing you thought leadership content, tips, and trends and it's now available right here in the MyABPM Community App!

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• Executing Effective Virtual Briefings by Ellen Barnes-Pfiffner, EBP Business Consulting

  • Saturday, March 21, 2020
  • admin

  Editors Note: This is a follow up article to the recorded webinar available to members via the Resource Library. As concern over Covid-19 sets in, people around the world are rethinking employee safety, customer events, marketing strategies and of course, briefings. Many customer-centric companies are being forced to cancel or postpone tradeshows, conferences, seminars and other customer events. While many other customer events are cancelled; the briefing program has a key role in supporting customers during this difficult time. Experience has shown, customers who felt encouraged and important during challenging times; are retained and express their loyalty with purchases after the crisis period.

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• Sharing Best Practices for Virtual Briefings

  • Thursday, March 5, 2020
  • admin

  We've heard from three different program managers in the last two days asking for guidelines around best practices for virtual briefings. ABPM doesn't currently have a document like that because, usually, virtual is only a segment of a full briefing when it doesn't make sense for one Discussion Leader or Executive to travel. However, for the next couple of months you'll be shifting how you accomplish briefings in order to do what's best for your customers, colleagues, and companies. So, let's talk about the best ways to accomplish that.

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