About ABPM

Comprised of Fortune 500 Member Companies from around the globe, ABPM champions and provides resources for the development of briefing programs and professionals as strategic resources vital to the success of their organizations. If your organization has a briefing program or is evaluating the benefits of creating one, we encourage you to join our community. Just look at comments from current ABPM members to see how you too can benefit from membership.

Briefly

• CONGRATULATIONS! ABPM MEMBERS COMPLETE COMPETENCY CURRICULUM

  • Friday, November 2, 2018
  • admin

  Congratulations to the following ABPM Members for their completion of the Core and/or Advanced Competency Curriculum for Briefing Professionals.

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• SELLING LIKE SILICON VALLEY: Executive Briefings Improve Customer Engagement from Marketer Magazine

  • Friday, June 15, 2018
  • admin

  The article "Selling Like Silicon Valley: Executive Briefings Improve Customer Engagement" appeared in the February 2018 issue of Marketer journal, published bimonthly by the Society for Marketing Professional Services.

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• THE EBCs ROLE IN SALES ENABLEMENT: Empowering the Sales Process with Your EBC's Digital and Cross-Functional Experiences

  • Wednesday, June 13, 2018
  • admin

  by Leon Papkoff, CXApp by Design Reactor The Executive Briefing Center is the epicenter of on-site customer experiences for many businesses. In fact, many potential customers initially become involved in the customer cycle through the EBC, before they are initiated into a sales cycle.

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