We're already hard at work with the 2020 Spring Conference Committee to put together a valuable learning experience for you in Santa Clara, March 30th - April 1st. In order to help us and the committee members fully understand your content needs for that event, please take a few moments to answer a few questions by Friday, August 30th. Many thanks in advance for your time and input.
Customer briefings and meetings drive your company's top line revenue and productivity. Because the stakes are so high, how can you ensure success? Plan your agenda and the meeting should run itself, right? Not quite. Many people make the mistake of thinking that, as long as participants have agreed to the agenda, the meeting will flow naturally. In the end, you'll achieve your goal — whether that's to close a large deal or enlist support for your idea or project.
Editor's Note: ABPM celebrates 25 years of serving briefing professionals around the world this year. M.J. Obrentz was the first ABPM Advisory Board member who ran a program outside of the US. She was instrumental in guiding us as we worked to understand how to best serve our members in Europe. This year, we held our 9th annual European Conference and Amadeus celebrated the 20th anniversary of their briefing programme. M.J. is now enjoying a well-deserved and happy retirement, but as we all know, ABPM is often like a family so we stay in touch. She shared this wonderful account of her experience 20 years ago with us and we thought it was a perfect article to follow the completion of our most recent European Conference.