About ABPM

Comprised of Fortune 500 Member Companies from around the globe, ABPM champions and provides resources for the development of briefing programs and professionals as strategic resources vital to the success of their organizations. If your organization has a briefing program or is evaluating the benefits of creating one, we encourage you to join our community. Just look at comments from current ABPM members to see how you too can benefit from membership.

Briefly

• 2020 SPRING CONFERENCE CONTENT SURVEY

  • Friday, August 16, 2019
  • admin

  We're already hard at work with the 2020 Spring Conference Committee to put together a valuable learning experience for you in Santa Clara, March 30th - April 1st. In order to help us and the committee members fully understand your content needs for that event, please take a few moments to answer a few questions by Friday, August 30th. Many thanks in advance for your time and input.  

  Read More »

• BECAUSE EXECUTIVE BRIEFINGS & MEETINGS DON'T RUN THEMSELVES by Kelly Reeves, Vice President, Global Training Services, Mandel Communications

  • Tuesday, July 30, 2019
  • admin

  Customer briefings and meetings drive your company's top line revenue and productivity. Because the stakes are so high, how can you ensure success? Plan your agenda and the meeting should run itself, right? Not quite. Many people make the mistake of thinking that, as long as participants have agreed to the agenda, the meeting will flow naturally. In the end, you'll achieve your goal — whether that's to close a large deal or enlist support for your idea or project.

  Read More »

• REMEMBERING the START of the AMADEUS EXECUTIVE BRIEFING PROGRAMME - 20 YEARS LATER by M.J. Obrentz, Amadeus Senior Manager, Corporate Marketing, Retired 2009

  • Tuesday, July 23, 2019
  • admin

  Editor's Note: ABPM celebrates 25 years of serving briefing professionals around the world this year. M.J. Obrentz was the first ABPM Advisory Board member who ran a program outside of the US. She was instrumental in guiding us as we worked to understand how to best serve our members in Europe. This year, we held our 9th annual European Conference and Amadeus celebrated the 20th anniversary of their briefing programme. M.J. is now enjoying a well-deserved and happy retirement, but as we all know, ABPM is often like a family so we stay in touch. She shared this wonderful account of her experience 20 years ago with us and we thought it was a perfect article to follow the completion of our most recent European Conference.

  Read More »