About ABPM

Comprised of Fortune 500 Member Companies from around the globe, ABPM (the Association of Briefing Program Managers) champions and provides resources for the development of briefing programs and professionals as strategic resources vital to the success of their organizations. If your organization has a briefing program or is evaluating the benefits of creating one, we encourage you to join our community. Just look at comments from current ABPM members to see how you too can benefit from membership.

Briefly

• SPRING KEYNOTE SHAWN KANUNGO VISITS DALLAS AREA BRIEFING PROGRAMS

  • Friday, December 13, 2019
  • admin

  ABPM Spring keynote, Shawn Kanungo, traveled to Dallas recently to meet with ABPM President, Elizabeth Simpson, and the IBM Global Solution Center and AT&T Business briefing teams. The visit allowed Shawn to understand what all of you do both strategically and day-to-day and will help him customize his comments in a way that is most valuable to ABPM members.

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• F5 NETWORKS CUSTOMER ENGAGEMENT CENTER in the NEWS

  • Wednesday, November 20, 2019
  • admin

  Congratulations to the F5 Networks team for all the press they've been getting about their new Customer Engagement Center in Seattle.

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• OLD STUDY. NEW NAME. NEW INCENTIVE: BENCHMARKING RESEARCH on the EFFECTIVENESS of BRIEFINGS

  • Tuesday, November 5, 2019
  • admin

  The nearly 30-year-old “Multi-Client Study on The Role of Executive Briefings” is taking on a new name that more accurately describes its purpose.  It is a multi-program study that provides participating programs with the opportunity to benchmark their unique results against the published aggregate results.  This is primary research with your external (end-user) and/or internal customers — with the objective of quantifying the effectiveness (rather than the “role”) of briefings. The name change is happening immediately.  ABPM has just published the “28th Research Report on the Effectiveness of Briefings". 

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