About ABPM
Comprised of Fortune 500 Member Companies from around the globe, ABPM champions and provides resources for the development of briefing programs and professionals as strategic resources vital to the success of their organizations. If your organization has a briefing program or is evaluating the benefits of creating one, we encourage you to join our community. Just look at comments from current ABPM members to see how you too can benefit from membership.
Briefly
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ESSENTIALS OF MANAGING CONTENT - ARTICLE 2 OF 3 IN A SERIES By Ellen Barnes Pfiffner, Briefing Consultant, EBP Business Consulting & Darby Mason-Werner, Director of Client Solutions, Signet
In our last blog we talked about the importance of the role of a Center content curator. It is essential to have someone assigned and accountable for curating content. You may have a dedicated content management position on your program staff or a shared resource. In a recent study by Salesforce Pardot, “76% of B2B buyers prefer different content at each stage of their research and decision to purchase process” so it is imperative that you create and distribute impactful content.
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ABPM #proleveltips - ONLINE DIRECTORY ADVANCED FEATURES
Welcome to the first installment of ABPM #proleveltips where we'll walk you through features of the ABPM website that will help you maximize the benefits of your membership. Today, we're blogging about searching for members by radius or ZIP code, something that can help you make contact with other members when you're traveling to other parts of the country in order to arrange visits or just meet up to socialize!
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STRATEGIES FOR MANAGING CLIENT CENTER CONTENT: A 3-PART SERIES By Ellen Barnes Pfiffner, Briefing Consultant, EBP Business Consulting and Darby Mason-Werner, Director of Client Solutions, Signet
Content is at the heart of all corporate communications and experiences and is fueling a demand for content across all physical locations and virtually. In the physical spaces, corporations capture digital content for displays in client engagement areas, corporate work spaces, cafeterias, lobbies and other gathering places. Corporate communications reports this messaging is equally important to both visitors and employees.
Meetings & Events
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15Apr
2019 SPRING CONFERENCE
4/15/2019 to 4/17/2019 EDT
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25Jun
2019 EUROPEAN CONFERENCE
6/25/2019 to 6/27/2019 CET
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14Oct
2019 FALL WORKSHOP SERIES
10/14/2019 to 10/17/2019 CDT
