One Broadway, 14th Floor
Cambridge, MA 02142
|Who we are:||The latest discoveries in neuroscience have revolutionized our understanding of how people think and work. Knowing that we process our experience as stories and make our decisions emotionally changes everything.
When briefings are managed as theater and presenters tell stories, customers are much more engaged and disposed to buy.
For over three decades, we have helped our clients create and communicate science-based narratives that change minds and improve business performance.
|Services we offer:||Creating High Impact Narratives
We work with our clients to create data-driven narratives for business units, product and service offerings, and the company as a whole. Based on extensive research and our work with over half of the Fortune 100, we know how to shape the narrative so that it achieves the outcomes you need.
The Changing Minds Workshop: The Science and Art of Influence
In this workshop, we develop the mindset and skills to help presenters and discussion leaders create and deliver the most effective presentations possible. We focus on both the content of the narrative and presentation skills, providing ample time for practice and feedback.
The Briefing Program Manager’s Workshop
We help BPM’s apply the latest research to the development of briefing programs, from managing the customer visit as theater to ensure the best experience possible, to working with presenters so that each segment of the program is the best it can be.
Working one-on-one, we help executives create and communicate high impact narratives for customers, employees, boards, and the public.
|Some of our clients:||IBM
The Government Accounting Office
Boston Children’s Hospital
Gamalon Machine Intelligence
|More Information:||Management Rewired: Why Feedback Doesn’t Work and Other Surprising Lessons of the Latest Brain Science, by Charles S Jacobs
“Changing Minds,” TEDX, November, 2017: https://www.youtube.com/watch?v=y6VWm9wm0h4