ACC: Advocacy Strategies for Briefing Programs Outline

In the 20th Century, our best work required isolation and specialization. Deep expertise in specific areas was the key to product development and operation excellence. Today, we live in a different world. It’s especially apparent in our briefing programs as we navigate across all departments to source the information, resources and support needed to create agendas and customer experiences that address the needs of complex customer requirements. A strategy for program advocacy provides opportunities for success-building collaboration and program support with internal groups such as sales, marketing, product management, product marketing, R&D, and other invested departments/individuals.
Who Should Attend
All briefing professionals who manage centers, develop strategic agendas and deliver customized presentations and demonstrations.
Course Outline

  • Why Executive Briefing Programs need Support and Advocacy outside the formal reporting Structure
  • Determining the Needs of the Program
  • Advisory Boards and other Advocacy Tools
  • Identifying Advocates and Speaking their Language
  • Launching/Revitalizing Your Advocacy Strategy
    • Breaking down silos
    • Working across the organization
    • Improving communications
Pre-Course Work
Participants will be asked to complete a short survey to communicate their goals for attending the workshop.

Course Outcomes
The ability to create an EBP Advocacy Plan that:
  • Describes how to enroll employees outside the program to advocate for the EBP
  • Defines how to work across organizational “silos”
  • Identifies key messages for C-level presentations
  • Strengthens Strategic Alignment of the EBP with the company’s initiatives
  • Makes briefings more customer centric
  • Supports getting things done with limited resources
Course Deliverables
  • Workshop slides, handouts and notes
  • ABPM Advanced Competency Course (ACC) Credit