Common Briefing Program Areas of Focus

  • Gaining recognition and support from senior management
  • Briefing program business strategy
  • Attracting top candidates and developing your briefing team
  • Program advocacy strategies
  • Marketing your briefing program
  • Strategies for engaging sales teams
  • Discussion leader engagement strategies
  • Optimizing your briefing program resources
  • Creating program policies and standards
  • Customizing briefings
  • Customer engagement strategies
  • Facilitating briefings
  • Aligning with your company’s brand, culture, and values
  • Analytics and measurement strategies
  • Immediate feedback briefing impact
  • CRM Integration to measure efficiency, effectiveness, and contribution to business results
  • Capturing and Reporting Customer insights
  • Multi-Center Program Strategies