What is a Briefing or Customer Engagement?

A Briefing or Customer Engagement is a highly customized and customer-centric dialogue between key decision makers from high potential accounts and subject matter experts from the host company who have a high degree of business acumen, technical expertise, and a deep understanding of the customer's business and markets. These engagements are one-to-few (averaging up to a dozen customers from a key account) and offer exceptional opportunities for relationship building, contribution to business results, and customer insights that might inform the host company's future strategies and solutions. The engagements take place in a center designed for the purpose, usually at the host company's headquarters (although companies with well-established briefing programs may have regional centers as well).
 

For more information regarding ABPM, feel free to contact us.