CCC: Building and Positioning an Effective Business Case Outline

When you talk with your leadership and management team about an initiative that will take your briefing program to the next level, you may hear “great idea, write something up.” Where do you start? How do you prepare the strongest possible case? What are the key components of a successful business case? And how do you position your proposal to your management and stakeholders? Whether you are starting a new program, refreshing an existing center, or need more resources and headcount, this workshop will give you the tools and knowledge to create a compelling business case.
Who Should Attend
This workshop is recommended for managers who are seeking support or funding for their briefing program. It is designed for both new and senior managers, with single HQ or multi-site/satellite centers, new or established programs.
Workshop Outline

  • Elements of a Business Case  
  • Identifying Stakeholders 
  • Gathering Supporting Data 
  • Situation Analysis / Business Context / Competitive View 
  • Benefits and ROI 
  • Risk Assessment 
  • The Call to Action 
  • Prepare to Make Your Case 
Workshop Deliverables
  • An outline of the essential elements of a successful business case
  • An Example Business Case
  • ABPM Core Competency Course (CCC) Credit