The ABPM Annual Multi-Client Study on The Role of Executive Briefings
Conducted by independent research firm Decision Analyst with data analysis by ABPM President Roxanne McCreery, the annual Multi-Client Study on The Role of Executive Briefings offers compelling evidence about the value of executive briefings. Key findings from interviews with more than 11,100 external customers and 7,500 internal customers over twenty-seven years confirm that executive briefings: strengthen business relationships, have a strong influence on the decision to purchase, increase the amount purchased, and shorten the acquisition cycle.
Sponsors participating in the study will:
At the conclusion of the study, a meeting is held in October during the ABPM's Fall Workshop Series to review the research findings.