CCC: Discussion Leader Engagement Strategies Outline

Too often, briefing professionals are put in the position to “beg and borrow” Company experts to participate in briefings. This “cajoling” offers little assurance that the most appropriate resource is available and ready to adjust their calendar to be included on the agenda.  World class briefing programs have a pool of discussion leaders that are willing and able to lead impactful customer discussions.  These programs have deployed a broad discussion leader engagement strategy to ensure that discussion leaders feel valued and effective in their support of the Briefing Program. This workshop explores best practices, processes and tools for identifying and developing your discussion leaders and giving them a reason to want to develop their skills. We’ll discuss actionable ideas for discussion leaders recruitment, retention, recognition, and reward.
 
Who Should Attend
Managers or briefing staff responsible for presenter acquisition, development and retention.
 
Course Outline

  • A review of the World Class Characteristic for discussion leader engagement strategy
  • Identifying the right presenters and gaining commitment
  • Defining expectations
  • Developing a bench
  • Driving towards dialogue -- What is a “discussion leader”
  • Considering speaker certification
  • Designing a meaningful feedback sheet
  • Debriefing the presentation
  • Distributing feedback
  • Acknowledging success -- reward and recognition
Pre-Course Work
To better understand the participants’ goals and expectations a short pre-course survey will be sent in advance.

Course Deliverables
  • Participants will gain a broad industry perspective of best practices.  They will receive examples that can help them start a conversation with their briefing team to institute or develop a comprehensive discussion leader engagement strategy as defined in the Characteristics of World Class Briefing Programs
  • ABPM Core Competencies Course (CCC) credit