Start Date: 11/14/2023 10:00 AM CST
End Date: 11/14/2023 12:00 PM CST
Organization Name:
Instructor: Candie Hurley
Contact:
Foundational Metrics
for Briefing Professionals
Virtual Workshop for Briefing Professionals (CCC)
Tuesday, November 14, 2023
10:00 AM to 12:00 PM Central Time
Workshop Leader: Candie Hurley
This is a huge topic that can be overwhelming to many briefing programs. When considering what to measure, think first about how you will use the data. Who will you send it to? What is important to them? What outcome do you want to have by providing this information? In this course, we will explore those topics, and then go on to consider the four “Characteristics of a World-Class Briefing Program” in the category of Analytics. Those characteristics will provide the framework for the course.
Who should attend: Briefing professionals charged with developing or evolving a World Class measurement system for their program.
Course Outline:
I Introduction
A. How will you use the data?
B. Involving the community
II Exploring the World Class Characteristics:
A. A performance measurement strategy,
designed to meet the needs of key
stakeholders, measures success, drives
improvement, and communicates the program’s
value.
B. Immediate or on-site feedback measures
briefing impact
a. Surveys / Immediate Feedback
i. Paper vs. e-capture. Pros and Cons
ii. Some typical questions
iii. Rules of thumb
C. Integrated planning, management, and
reporting tools support briefing operations and
provide meaningful insight on program
effectiveness.
D. Sales closure tracking and delayed surveys
quantify the briefing program’s contribution to
business results.
III Reporting: Coming full circle with your community
Deliverables:
- Course slide deck
- Core Competency Course (CCC) credit
Virtual Workshop Fee: The price for this virtual workshop registration is $399 for members, $545 for non-members (briefing professionals or employees of Supplier Member companies only - vendors must be recommended Supplier Members to attend ABPM events). During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express or Discover) or you may create an invoice to submit to your AP department.
Payment & Cancellation Policy: Registration fee must be paid by Friday, November 10th, 2023. You are registered at the time you receive a conference confirmation email from ABPM. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Tuesday, October 31, 2023. However, substitutions may be made at any time with the same type of registration (member vs. non-member). Cancellation and substitution notices must be received via email to info@abpm.com.
