Event Calendar

Tuesday, February 8, 2022

More Important than Ever: Voice of the Customer in Today’s Briefings (ACC)

Start Date: 2/8/2022 10:30 AM CST
End Date: 2/8/2022 12:30 PM CST

Organization Name: ABPM

Email: info@abpm.com
Phone: (214) 389-0994

More Important than Ever: Voice of the Customer in Today’s Briefings (ACC)  
Virtual Workshop taught by
Ellen Barnes-Pfiffner, EBP Business Consulting
February 8, 2022 10:30 AM to 12:30 PM Central Time

Covid is volatile and the marketplace is changing daily.  Your briefing program – whether virtual, hybrid or in-person – is uniquely positioned to be the company’s “listening post”.  Customers share their opinions of the company’s brand, products, capabilities, and competencies. They talk about the competition, substitute technologies they are considering, and what value they place on your solutions, platforms, and services.

Are you listening as effectively as you can? Are your facilitators clarifying and validating customers’ insights? Are you capturing and reporting intelligence that may shape future solutions development, product maps, and business strategies? In this workshop, participants will discuss the critical success factors of an effective Voice of the Customer strategy for briefing programs, and the particular challenges and solutions around capturing the Voice of the Customer in today’s briefings.

Login credentials will be sent with registration confirmation email.

Course Deliverables
All participants will receive ABPM Advanced Competency Curriculum credit for 'Voice of the Customer".

Virtual Workshop Fee: The price for this virtual workshop registration is $349 for members, $495 for non-members (briefing professionals or employees of Supplier Member companies only - vendors must be recommended Supplier Members to attend ABPM events). During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express, or Discover), or ABPM members can create an invoice to submit to your AP department.

Payment & Cancellation Policy: The registration fee must be paid by Tuesday, February 8th, 2022. You are registered at the time you receive a conference confirmation email from ABPM. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Friday, February 4, 2022. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to info@abpm.com.