Start Date: 4/25/2023 10:00 AM CDT
End Date: 4/25/2023 12:00 PM CDT
Instructor: Candie Hurley
Making your Business Case
at the Executive Level
Virtual Workshop for Briefing Professionals (CCC)
Tuesday, April 25, 2023
10:00 AM to 12:00 PM Central Time
Workshop Leader: Candie Hurley
In the life cycle of a briefing program there will almost certainly be times when you’ll need to make a case for additional funding. It may be a request to refresh the Center, update the A/V, obtain additional headcount, justify existing staffing levels, add an app, or build an entirely new Center in a new geography. You’ll likely find yourself competing with other internal groups for the limited fund of corporate investment dollars. How do you prepare the strongest possible case and make your story stand out?
This workshop explores how to structure a compelling business case and communicate the benefits of the investment to executive-level decision makers. We’ll consider:
Who Should Attend:
- The components of a business case
- Tangible and intangible business impacts
- How to build advocacy across the enterprise
Managers and Directors of briefing programs that may have a current or anticipated need to request funding will be able to use this as a working session. It will also be helpful for managers who communicate the value proposition and benefits of their program in a compelling way as part of an annual readout to senior management.
- Review of business basics (e.g., capital vs. expense, business plan v. business case, ROI, etc.)
- Determining stakeholders
- Components of a business case
- Organizing a compelling story for executives
Virtual Workshop Fee: The price for this virtual workshop registration is $399 for members, $545 for non-members (briefing professionals or employees of Supplier Member companies only - vendors must be recommended Supplier Members to attend ABPM events). During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express or Discover) or you may create an invoice to submit to your AP department.
Payment & Cancelation Policy: Registration fee must be paid by Friday, April 21, 2023. You are registered at the time you receive a conference confirmation email from ABPM. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancelations received after Friday, April 7, 2023. However, substitutions may be made at any time with the same type of registration (member vs. non-member). Cancelation and substitution notices must be received via email to email@example.com.
- Presentation slides which include a template for a business case
- Core Competency Curriculum credit