Event Calendar

Thursday, November 14, 2024

Advocacy Strategies & Advisory Boards (ACC) Virtual Workshop

Start Date: 11/14/2024 10:00 AM CST
End Date: 11/14/2024 12:00 PM CST

Venue Name: Virtual Workshop

Organization Name: ABPM

Email: info@abpm.com
Phone: (214) 306-0115

Advocacy Strategies & Advisory Boards
Virtual Workshop for Briefing Professionals (ACC)

Thursday, November 14, 2024 
10:00 AM to 12:00 PM Central Time


Workshop Leader: Ellen Barnes-Pfiffner of EBP Business Consulting

In the 20th Century, our best work required isolation and specialization. Deep expertise in specific areas was the key to product development and operational excellence. Today, we live in a different world. It’s especially apparent in our briefing programs as we navigate across all departments to source the information, resources, and support needed to create agendas and customer experiences that address the needs of complex customer requirements. A strategy for program advocacy provides opportunities for success-building collaboration and program support with internal groups such as sales, marketing, product management, product marketing, R&D, and other invested departments/individuals.

Workshop Topics:
  • Why Executive Briefing Programs need Support and Advocacy outside the formal reporting Structure
  • Determining the Needs of the Program
  • Advisory Boards and other Advocacy Tools
  • Identifying Advocates and Speaking their Language
  • Launching/Revitalizing Your Advocacy Strategy: 1) Breaking down silos, 2) Working across the organization, 3) Improving communications
Pre-Course Work:
Participants will be asked to complete a short survey to communicate their goals for attending the workshop. 
Course Deliverables:
  • Workshop slides, handouts and notes
  • Published Articles
  • ABPM Advanced Competency Course (ACC) Credit
  • A Complimentary 30-minute follow-up conference call (Optional) 
Virtual Workshop Fee: The price for this virtual workshop registration is $399 for members, $545 for non-members (briefing professionals or employees of Solution Partner companies only - vendors must be recommended Solution Partner companies to attend ABPM events). During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express, or Discover) or ABPM members can create an invoice to submit to your AP department.

Payment & Cancellation Policy: Registration fee must be paid by Friday November 8, 2024. You are registered at the time you receive a conference confirmation email from ABPM. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Thursday, October 14, 2024. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to info@abpm.com.

Online Registration

Registration Opens
10/3/2024 12:00 AM

Registration Closes
11/14/2024 9:45 AM

Add to my calendar