Event Calendar

Wednesday, July 14, 2021

Customizing Briefings in the New Normal: Considerations and Tools (CCC = Elements of Customization)

Start Date: 7/14/2021 10:30 AM CDT
End Date: 7/14/2021 12:30 PM CDT

Venue Name: Virtual Workshop - Zoom Details provided in registration confirmation email

Organization Name: Ellen Barnes Pfiffner, EBP Business Consulting

Email: info@abpm.com
Phone: (214) 389-0994

Customizing Briefings in the New Normal:
Considerations and Tools
(CCC = Elements of Customization)

Ellen Barnes Pfiffner, EBP Business Consulting
Wednesday July 14, 2021 - 10:30 am - 12:30 pm CST
In the “Characteristics of a World Class Briefing Program” white paper, the first characteristic in the category of Customer Experience is this: “A high level of customization is achieved for each briefing”. The placement is intentional because having a deep understanding of your customer and that customer’s business challenges is always essential — but never more so than now.  In a time when we are all asking ourselves how to deliver an impactful briefing while juggling the demands of maintaining virtual offerings, launching hybrid briefings and welcoming customers safely back in our centers, the importance of thoughtful and deep customization cannot be overemphasized.  It starts with a familiarity with your briefing guests and evolves to an engagement that is tailored to your customers, and to their industry, company, and business needs — needs that often carry a fair degree of urgency during this “new normal”. The collaborative solutions, trust, and strengthened business partnerships that result from having met the unique needs of your customers in a moment of uncertainty and change is invaluable to them and to your company. There is simply no other element that is as important to the success of a briefing.
During the highly interactive workshop you will be asked to respond to polls and participate in breakout room discussions. Colleagues will share best practices that can help all participants start a conversation with their briefing teams regarding how to up level the customization and impact of your briefings.
Who Should Attend:  Invite your teams to attend; the webinar is open to professionals who want to better understand proven ways of customizing content.
Pre-Workshop Survey
Prior to the workshop, participants will be asked to complete a short survey to ensure we spend our time discussing your priorities.

  • ABPM Advanced Competency Course (ACC) credit
  • A 30-minute follow-up conference call (Optional and Complimentary)
  • Course handout
  • Guide to Planning a Customized Briefing
  • Reminder, ABPM’s documents:
    • Considerations for Hybrid Briefings
    • Tools and Resources for Virtual Briefings
    • Considerations for Reopening Centers  

Workshop Fee
The price for the virtual workshop registration is $349 for members and $495 for non-members (briefing professionals or Supplier Members only - vendors must be recommended Supplier Members to attend ABPM events). ABPM accepts Visa, Mastercard, American Express, Check, or Wire Transfer. 

Payment, Discount, and Cancellation Policy
Registration fees must be paid prior to Friday, July 9, 2021. You are registered at the time you receive a conference confirmation email from ABPM. Due to requirements for instructor preparation, we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Wednesday, June 30, 2021. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to info@abpm.com.

The workshop leader is Ellen Barnes Pfiffner, Consultant, EBP Business Consulting. Ellen is a Management Consultant with over 20 years of business experience spanning sales, marketing, operations, customer experience and training. She advises and coaches briefing programs globally on how to achieve their goals, increase revenue, and how to be best in class.

Ellen is an ABPM Advisory Board member emeritus and just received an ABPM Hero Award at this year’s Spring Conference for her tireless work to provide valuable information and resources to our entire community as soon as the pandemic hit and throughout 2020. She’s now serving on the ABPM Hybrid Briefings Taskforce.