Start Date: 8/23/2017 10:00 AM CDT
End Date: 8/23/2017 12:00 PM CDT
Instructor: Candie Hurley
Foundational Metrics for Briefing Programs
Core Competencies Course (CCC)
Wednesday, August 23rd - Virtual Workshop
10:00 am-Noon Central time - Candie Hurley, Instructor
This is a huge topic that can be overwhelming to many briefing programs. When considering what to measure, think first about how you will use the data. Who will you send it to? What is important to them? What outcome do you want to have by providing this information? In this course, we will explore those topics, and then go on to consider the four “Characteristics of a World-Class Briefing Program” in the category of Measurement. Those characteristics will provide the framework for the course.
Who should attend: Briefing professionals charged with developing or evolving a World Class measurement system for their program.
A. How will you use the data?
B. Involving the community
II Exploring the World Class Characteristics:
A. A performance measurement strategy,
designed to meet the needs of key
stakeholders, quantifies and communicates
the program’s value.
B. Immediate or on-site feedback measures
a. Surveys / Immediate Feedback
i. Paper vs. e-capture. Pros and Cons
ii. Some typical questions
iii. Rules of thumb
C. Integrated planning, management, and
reporting tools support briefing operations and
provide meaningful insight on program
D. Sales closure tracking and delayed surveys
quantify the briefing program’s contribution to
III Reporting: Coming full circle with your community
Virtual Workshop Fee: The price for this virtual workshop registration is $349 for members, $495 for non-members (briefing professionals or employees of Supplier Member companies only - vendors must be recommended Supplier Members to attend ABPM events). During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express or Discover) or you may create an invoice to submit to your AP department.
Payment & Cancellation Policy: Registration fee must be paid by Friday August 18th, 2017. You are registered at the time you receive a conference confirmation email from ABPM. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Friday, August 9th, 2017. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to email@example.com.
- Course slide deck
- Core Competency Course (CCC) credit