Start Date: 8/23/2023 10:00 AM CDT
End Date: 8/23/2023 12:00 PM CDT
EBP Business Consulting and GoProBriefings.com
Discussion Leader Engagement Strategies
(CCC) Virtual Workshop
Wednesday, August 23, 2023
10:00 a.m. - 12:00 p.m. (CT)
Workshop Leaders: Ellen Pfiffner of EBP Business Consulting and Pam Evans of GoProBriefings.com
Too often, briefing professionals are put in the position to “beg and borrow” Company experts to participate in briefings. This “cajoling” offers little assurance that the most appropriate resource is available and ready to adjust their calendar to be included on the agenda. World class briefing programs have a pool of discussion leaders that are willing and able to lead impactful customer discussions. These programs have deployed a broad discussion leader engagement strategy to ensure that discussion leaders feel valued and effective in their support of the Briefing Program.
This workshop explores best practices, processes, and tools for identifying and developing your discussion leaders and giving them a reason to want to develop their skills. We’ll discuss actionable ideas for discussion leaders recruitment, retention, recognition, and reward.
Who should attend?
Managers or briefing staff responsible for presenter acquisition, development, and retention.
To better understand the participants’ goals and expectations a short pre-course survey will be sent in advance
- A review of the World Class Characteristic for discussion leader engagement strategy
- Identifying the right presenters and gaining commitment
- Defining expectations
- Developing a bench
- Driving towards dialogue -- What is a “discussion leader”
- Considering speaker certification
- Designing a meaningful feedback sheet
- Debriefing the presentation
- Distributing feedback
- Acknowledging success -- reward and recognition
Virtual Workshop Fee: The price for this virtual workshop registration is $399 for members, $545 for non-members (briefing professionals or employees of Supplier Member companies only - vendors must be recommended Supplier Members to attend ABPM events). During registration, you can pay with credit card (ABPM accepts Mastercard, Visa, American Express, or Discover). Members can create an invoice to submit to your AP department.
Participants will gain a broad industry perspective of best practices. They will receive examples that can help them start a conversation with their briefing team to institute or develop a comprehensive discussion leader engagement strategy as defined in the Characteristics of World Class Briefing Programs.
Payment & Cancellation Policy: Registration fee must be paid by Friday August 18, 2023. You are registered at the time you receive a conference confirmation email from ABPM. Due to commitments to the instructor regarding class minimums, we regret that we are unable to issue refunds/credits or void outstanding invoices for cancellations received after Friday August 4, 2023. However, substitutions may be made at any time. Cancellation and substitution notices must be received via email to firstname.lastname@example.org.