In our last blog we talked about the importance of the role of a Center content curator. It is essential to have someone assigned and accountable for curating content. You may have a dedicated content management position on your program staff or a shared resource. In a recent study by Salesforce Pardot, “76% of B2B buyers prefer different content at each stage of their research and decision to purchase process” so it is imperative that you create and distribute impactful content.
Welcome to the first installment of ABPM #proleveltips where we'll walk you through features of the ABPM website that will help you maximize the benefits of your membership. Today, we're blogging about searching for members by radius or ZIP code, something that can help you make contact with other members when you're traveling to other parts of the country in order to arrange visits or just meet up to socialize!
Content is at the heart of all corporate communications and experiences and is fueling a demand for content across all physical locations and virtually. In the physical spaces, corporations capture digital content for displays in client engagement areas, corporate work spaces, cafeterias, lobbies and other gathering places. Corporate communications reports this messaging is equally important to both visitors and employees.