Position Information

Staff Content & Experience Marketing Manager
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Illumina is building a world-class Executive Briefing Center at its headquarters in San Diego, CA. The Executive Briefing Center will be a source of inspiration where customers can come to learn about and understand our solutions, collaborate with experts, and build lasting relationships.  The Executive Briefing Center and its customer-focused program will be an immersive experience that creates an environment that inspires, sparks conversation, and is a living example of the Illumina brand. The EBC will reflect our commitment to innovation, our market leadership, and our mission.  Are you interested in influencing one of Illumina’s most important programs for engaging our strategic customers in one of the most stimulating environments on the San Diego campus?

The Content & Experience Marketing Manager will work closely with the program director to develop and execute the content strategy for the EBC to ensure the success of all messaging and integrated experiences throughout the customer journey related to the center.

Tasks and Responsibilities
  • Develop, evolve, and provide thought leadership in design methodologies for new physical and digital experiences
  • Understand Illumina’s strategy, solutions, and associated industry messaging to align content within the EBC
  • Proactively interact with Marketing and Sales stakeholders to refine content and messaging
  • Track relevant KPIs around content usage and customer engagement to influence future budget investments
  • Owns experiential technology (AV systems) throughout the EBC and works closely with GIS/IT colleagues in supporting the content management systems
  • Work closely with program director to create engagement strategy for Discussion Leader community
  • Develop training materials for Discussion Leaders to inspire proper usage of content, technology, and various experiences
Position: Staff Content & Experience Marketing Manager
Organization: Illumina, Inc.
Location: San Diego,  CA 
United States
Posting Start Date: 6/14/2021
Date Posted: 4/30/2021
Requirements Preferred Educational Background
  • Bachelor's degree in Marketing, related technical field, or equivalent practical experience.
  • 8+ years marketing or related experience
Preferred Experiential Background
  • Experience in marketing, sales, and/or market development in life sciences, or related industry
  • Experience with Executive Briefing Programs
  • In-depth knowledge of industry and customer segments
  • Experience in integrated marketing communications
  • Excellent written/oral communication and analytical skills
  • Must have demonstrated effective collaboration in matrixed or highly cross-functional business settings
  • A proven ability to convey complex concepts in simple, but meaningful ways
  • Ability to achieve high quality results while balancing multiple priorities
  • Ability to work independently and drive projects to successful completion
  • Experience working closely with Executives (VP+, C-Suite)
  • Strong leadership and organizational skills
  • Location at San Diego HQ is required
Status: This listing expires on: 10/27/2021
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Organization Information
Illumina, Inc.
5200 Illumina Way

San Diego,  CA 92122
United States
(619) 458-6260
Michael Herren