Position Information

Briefing Program Manager (Amsterdam, Netherlands)

Job Title: Briefing Program Manager, EMEA

Department: Chief Innovation Office

Position reports to: Director, Executive Briefing Program – EMEA

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it

possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're proud to be one of FORTUNE's 100 Best Companies to Work For® and World's Most Admired Companies® 2022.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.


Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.

People matter. Our people have a passion for learning, building, and innovating. Whether

you’re an engineer, a sales professional, a finance professional, or anything in-between, our

roles aim to provide each person with meaningful impact and plenty of space to grow.


Job Description

The successful candidate is a high-energy, self-starter with an established, documented

competence in Executive Briefings. You like to work in a fast-paced, collaborative environment. The successful candidate thinks strategically, acts tactically, and possesses a strong ability to conceptualize, develop, drive, coordinate and manage a wide range of communications. The successful candidate will design tailored engagements to maximize the outcome from executive engagements both for customers and ServiceNow. The successful candidate will join an experienced team of briefing managers that support customer relationship development and pipeline generation / closure through strategic customer briefings and engagements in both a physical and digital setting. In order to represent the Executive Briefing Program, the candidate is required to be in the office a few days a week.


What you get to do in this role

Develop processes, procedures, and guidelines to manage the day-to-day operations of the


Build strong working relationships with Sales, Sales Management, ServiceNow executives and subject-matter-experts to engage for the local speaker pool

Cultivate and establish relationships with local SMEs to advance the briefing program mission

Plan and execute strategic briefings that result in increased customer confidence,

measurable opportunity development and expansion, and help create strong

recommendation scores for ServiceNow.

Provide strategic consultation through collaboration with Sales Teams to develop briefing

engagements focusing on balance between customer objectives and sales goals. Use

broad and deep knowledge of briefing development principles to determine appropriate

methods and procedures for addressing briefing needs.

Establish and cultivate relationships with key contacts across the company to advance the

briefing program mission.

Exercise judgment in selecting methods, techniques, and evaluation criteria for obtaining

results. Identify speakers based on understanding of required expertise, level of customer,

messaging needs (may be local or via video conferencing). Use a combination of existing

resources and key contacts/network outside the briefing team to identify expertise for new

or unique business requirement.

Use advanced knowledge of the briefing discipline as well as ServiceNow tools and

workflows to ensure a thorough understanding by the speaker/discussion leader team of

both the customer’s and sale’s objectives, appropriate level of messaging, and supporting

logistics across the team in preparation for execution.

Promote and use internal and external feedback, including quality surveys, to recognize

challenges and when appropriate, lead development of

resolutions/processes/workflows/communications with the extended team

Share day-to-day responsibilities with teammates that ensure top-level customer service and briefing engagements in the briefing center or via digital channels.

Design, develop and support different types of customer engagements based on local

customs, business etiquette and protocols. May require multi-lingual capabilities pending

GEO / Country of work

Create and post weekly social media updates and Geo reports to targeted distribution list

(Geo Leadership, Sales, Marketing, etc.)

Manage Briefing Logistics, e.g.: Catering Order, Gifting, Surveys, Attendee Registration, Room set-up, etc.


Position: Briefing Program Manager (Amsterdam, Netherlands)
Organization: ServiceNow / Global EBC Program
Location: Amsterdam,  Netherlands 
Posting Start Date: 11/15/2023
Date Posted: 11/9/2023

In order to be successful in this role, we need someone who has:

Minimum 5 years relevant experience

Capability to work in an environment with a high degree of shared responsibility between

and across team members

Ability to work independently with minimal supervision and calmly handle high pressure situations

Ability to work well across organizational boundaries

Applied sense of urgency and ability to achieve results

BA or BS, Marketing / Business / Other, or Sales / Marketing Consultant with event experience

Commitment to meeting deadlines

Demonstrated ability to work cross-functionally, developing a network of experts and

executives to support briefings

Excellent written and interpersonal communication skills

Focus on highly professional interactions within the team and our supporters, self accountable

for interactions with others

General ServiceNow product knowledge a plus

Strong computer skills: familiar with PowerPoint, Word, Outlook and Excel and other digital


Familiarity with briefing management software a plus

May require some travel

Work Environment:

We are a dynamic and rapidly growing software company with a strong sense of dedication to our customers. We work hard but try not to take ourselves too seriously. This is a very

collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers through working with some of the most advanced technology and talented developers in the business. We provide competitive compensation, generous benefits, and a professional, yet relaxed atmosphere.

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at (408) 501-8550, or staffing@servicenow.com for assistance.


Status: This listing expires on: 5/7/2024
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Organization Information
ServiceNow / Global EBC Program

Amsterdam,  Netherlands 0
Stephanie B. Foery