MyABPM Community App Thought Leadership Podcasts
We are excited to announce a new podcast series in partnership with The CXApp available to ABPM members: ABPM Thought Leader Interviews on The CXApp Live! These podcasts are designed with you in mind - today’s briefing professionals - bringing you thought leadership content, tips, and trends and it’s now available now in the MyABPM Community App (available to ABPM members via iTunes and GooglePlay)! Not using the MyABPM Community App yet? This article explains how download the App and gives a tour through all of the features that will help you “Stay Connected to Your ABPM Community All Year Long”.

Accessing the podcasts is easy!  

  1. You’ll receive a notification alert in your MyABPM App when new podcasts are available. They will appear in the streaming News feed of the App. You’ll see the podcast icon and title of the new podcast. Just click to read a bit more about who is being interviewed and that episode’s topic.
  2. Press the yellow play button to listen in!
  3. If you click on the Info icon [i] within the podcast player, you can read more about key points that our expert offers during the podcast. You can also look for the link to previous podcasts. We’d also love to know what you think, so after listening be sure to like, comment, and rate the episode! 
About Your Host: Darby Mason-Werner, Sr. Dir. Client & Partner Strategy, The CXApp
From a very young age, Darby knew she wanted to be involved in the business world and find compelling work that made a difference. Her experiences from managing a produce stand at 12 years old, to building and running Xilinx's Corporate Briefing Program for 15 years, were all based on her eagerness to continuously learn and give her all. Now, Darby uses those years of experience to help her fellow briefing program colleagues simplify their lives with more effective technology while creating engaging experiences for customers via her work with the CXApp team. Darby has served as a thought leader in the ABPM Community for nearly two decades. She's led countless sessions and workshops at ABPM conferences, served on ABPM's Advisory Board, and she received the ABPM President's Service Award in 2015.

Episode 1: Executive Buy-in with Pamela Evans, Palo Alto Networks
In this episode, Pamela Evans addresses the importance of getting executive buy-in for Customer Experience Programs and Executive Briefing Centers within an organization. There’s a reason “The briefing program is recognized by senior management for its strategic value to the corporation” is the first characteristic in ABPM’s “Characteristics of a World Class Briefing Program”.
Episode 2: Center Builds & Renovations with Russ Fowler, Derse
In this episode, Russ Fowler discusses best practices in regard to planning for and opening a new center… or renovating an existing one. Best efforts in planning and thinking through the customer journey help alleviate some of the difficulties associated with these types of endeavors.
Episode 3: Customer Experience with Leon Papkoff, The CXApp
In this episode, Leon Papkoff gives us insight into how he became a strategist and thought leader for Executive Briefing programs and discusses his outlook on customer experience, how to incorporate “CX” into briefing programs and why it matters.

Episode 4: Virtual Briefings with Ellen Barnes Pfiffner of EBP Business Consulting, Alyssa Taylor of Ripple, and Kevin Powers of AT&T
In this episode, Darby Mason-Werner talks with a panel of experts (Ellen Barnes-Pfiffner, Alyssa Taylor, and Kevin Powers) to discuss the current need for a shift to virtual briefings. The current state of business is forcing several companies to reimagine their customer experience programs for short-term effectiveness and long-term sustainability. Each of the guests on this podcast bring a unique insight to the conversation from facilitation, to technology, and timely case studies.

Episode 5: Facilitation Strategies with Candie Hurley, Benett Communications
In this episode, Candie Hurley addresses the importance of facilitation in briefing programs and the strategy required to strengthen customer relationships and accelerate the sales cycle. This episode was recorded prior to COVID, but is applicable to facilitating virtual as well as face-to-face briefings.

Episode 6: Neuroscience with Dale Tesmond, Hyperquake
In this episode, Dale Tesmond provides insight into neuroscience which is focused on the brain and its impact on behavior and cognitive functions. He shares how understanding the biometric changes that translate into levels of emotional engagement can inform how we tell our stories, design our spaces and truly engage with our customers.

Episode 7 - Deepening Customer Relationships through Connected Experiences with David Rogers, Microsoft
In this episode, David Rogers offers insights into how the Microsoft Customer Experience (CET) Team has re-defined their different customer touchpoints (i.e. EBC, MTC, Experience Centers, Industry Experience Centers, CEO Co-Innovation Sessions, Data Center Tours and other programs), developed more cohesive reporting, found better lines of sight on their customers' journey, and pivoted to "show" not tell how they have solved their customers' challenges during these experiences.

Episode 8 - Advisory Boards & Advocacy Strategies with Ellen Barnes Pfiffner, EBP Business Consulting
In this episode, Ellen Barnes Pfiffner provides valuable insight into setting up strategy for, and organizing, efficient advisory boards. Through collaborations across the organization with key departments and individuals, you will have greater success in building a sustainable and effective briefing program.

Episode 9 - Executive Amusement Parks with John Kolesar, Electrosonic
In this episode, John Kolesar talks with us about ways we can delight and create an emotional response with your customers that makes them want to come back to your center. We'll look at ways to infuse customer experience programs with more creativity and human interest. Put your hands up and enjoy the ride!

Episode 10 - Digital Experience Management with Marshall Thompson, Signet
In this episode, Marshall Thompson discusses the enterprise shift of digital experience management and how curating impactful content that resonates with guests - across all forms of corporate messaging, branding, experiences, and in-room content - can create a more memorable on-site experience.

Episode 11 - Benchmarking with Candie Hurley, Benett Communications
In this episode, Candie Hurley discusses the importance of benchmarking within customer experience and briefing programs to ensure that teams are planning, executing, and refining program initiatives that match with current industry standards and business trends.

Episode 12 - New Program Business Plans with Ann Benett, Benett Communications
In this episode, Ann Benett highlights the power of a strong business plan, how to go about building one, and why they are so important for preparing and launching a new briefing center program.

Episode 13 - Building World Class Programs with Karen Olivero, Hewlett Packard Enterprise
In this episode, Karen Olivero gives us an exclusive look at what it takes to build a world-class briefing program from developing a unified team that is customer-focused, to really incorporating your company’s culture.

Episode 14 - The Critical Skill of Listening with Kelly Reeves, Mandel Communications
In this episode, Kelly Reeves provides valuable information on the power of listening and addresses the most effective listening habits that make an important difference in our day to day business lives and executive briefing programs where we can be more focused, present and effective with others.

Episode 15 - Humanistic Design with Roseanne Bell, Bellwether Design
In this episode, Roseanne Bell discusses the purpose of humanistic design in customer experience programs and the power of creating a comfortable environment for in-person and virtual engagements to support business goals, create long lasting relationships and build trust.

Episode 16 - Partnering with Key Stakeholders with Paola Angeleri‚Äč, Rackspace
In this episode, Paola Angeleri provides a deep dive on forging strong relationships with internal teams to create better touchpoints for the customer journey and instilling briefing teams with a culture of learning to deliver impactful experiences and virtual briefings. We cannot do it alone!

Episode 17 - The Impact of Briefings in 2020 with Elizabeth Simpson, ABPM
In this episode, we are joined by the President of ABPM, Elizabeth Simpson, as we reflect on the challenges and transformations that 2020 brought upon us as an industry, acknowledge lessons learned along the way, and discuss how the profession continues to deliver impactful briefings as we approach the New Year.

Episode 18 - "Choreograph Unique" with Pete Riddell, Derse
In this episode, we talk with Pete Riddell of Derse about what it means to “choreograph unique” experiences for customers - in an effort to combat Zoom fatigue - and make your own virtual meetings/experiences stand out.

Episode 19 - Delivering World Class Virtual Customer Experiences, Candie Hurley
In this episode, we talk with Candie Hurley about the world of virtual and how to make truly meaningful connections, deliver satisfying experiences, and build loyalty amidst new strategies for virtual customer engagement.

Episode 20 - Small Briefing Programs (Managing In-Person, Virtual and Hybrid Models) with Christina Scolieri and Craig Valent, Omnicell
In this episode, we talk with Christina and Craig from Omnicell and get candid insights about what it’s like and what it takes to run a small briefing program with fewer staff, less budget, and fewer resources.

Episode 21 - Building Global Consistency with Jillian Neasom, Citrix
In this episode, we sit down with Jillian Neasom of Citrix to tackle the challenge of bringing consistency to global programs in an effort to provide customers a unified experience representative of your company’s values and goals.

Episode 22 - Future Strategies for Program Management with Stacy Cummings, Verizon
In this episode, Stacy Cummings addresses cultural and technological elements that the team at Verizon have identified as part of their global strategy for virtual and hybrid experiences across 5 locations.

Episode 23 - The Technical Journey to Virtual and Hybrid Briefings with Tom Sullivan, PTC
In this episode, Tom Sullivan walks us through the technical journey for hybrid and virtual briefings as we discuss the technical elements programs can evaluate and implement for the current and future state of how we deliver customer experiences.

Episode 24 - Positioning Briefing Programs for Success with Stacey Milligan, Cohesity
In this episode, Stacey Milligan addresses demonstrating the strategic value your briefing program brings to your company and identifying what data you need to provide and present as part of your program’s identity.

Episode 25 - Learnings and Strategies for Future Briefings with Ellen Barnes Pfiffner, EBP Business Consulting
In this episode, we discuss with Ellen Barnes Pfiffner what lessons learned and elements we can leverage for future briefings across team management, staffing, content management, executive support - and identify new ways teams can work together to orchestrate the most impactful customer experiences.

Episode 26 - The Power of Briefing Scheduling Tools with David Walford, BriefingSource
In this episode, David Walford gives us a crash course on briefing tools as a foundational element for any briefing program and how a centralized place to manage operations can help increase team efficiency and productivity.

Episode 27 - Strategically Repositioning Your Briefing Program with Joe Perry
In this episode, Joe Perry shares insights and information on how to strategically reposition your briefing program to showcase your program's value company-wide by instilling the right changes that drive transformation.

Episode 28 - Training Discussions Leaders for Virtual Briefings and Beyond with Karen Bintz
In this episode, Karen Bintz shares her insights on training discussion leaders for virtual briefings and beyond. Whether it’s virtual or in person briefings, learn how to empower discussion leaders to continue delivering engaging sessions that provide real value, build trust for long term relationships, and close business.

Episode 29 - Designing Centers in the New Normal with Tim Larson
In this episode, Tim Larson shares his insights on designing centers. With programs looking to reopen their centers, there are many elements to take into consideration for experiences now and the future across live, virtual, and hybrid experiences.

Episode 30 - Staffing Strategies for Success with Pam Evans
In this episode, Pam Evans shares her insights on staffing strategies for success. Learn about how to evaluate and define what staffing resources we need in the new normal including new positions and skills.

Episode 31 - Re-Imagining Meaningful Interactives with Trent Oliver
In this episode, Trent Oliver shares her insights on how and WHY interactives will enhance our guests’ visits. Learn more about what goes into creating interactives that achieve our goals and take our customers’ experience beyond their expectations.

Episode 32 - Enhancing the Customer Experience with Technology with Bryan Hobbs
In this episode, Bryan Hobbs shares his insights on the way technology truly elevates the customer experience.

Episode 33 - Creating Meaningful Moments to Remember with Patrick Muse
In this episode, Patrick Muse shares his insights on how we can bring stories to life that touch our guests and provide them with moments they will remember long after their experience with our brand, team, and company.

Episode 34 - Building Powerful Discussion Leader Bureaus with Jill Swartz
In this episode, Jill Swartz from Dell Technologies Executive Briefing Program gives insights into how to build a strong discussion leader bureau and maintain it while strategically tackling the challenge of navigating from virtual to hybrid engagements.

Episode 35 - Strategies for Evolving Customer Engagement with Dana Drissel and Howard P. Stern
In this episode, Dana Drissel, Chief Marketing Officer, and Howard P. Stern, Creative Director & Mixed Reality Experience Strategist at Kaon Interactive, talk about how to deliver immersive storytelling with interactive technologies that allow briefing programs to genuinely connect with their C-suite audience and translate to a higher ROI.

Episode 36 - How Broadcast Studios are Supporting the Evolution of Briefing Programs with Dave Brull
In this episode, Dave Brull, Vice President of Global Accounts at kubik, explains why many programs are turning to broadcast studios to extend their reach after going hybrid and the most important elements to keep in mind in order to maximize customer engagement when creating one.

Episode 37 - Thought Leader Podcast Year-In-Review 2021 with Darby Mason-Werner
In this episode, Darby Mason-Werner, Senior Director, Client & Partner Strategy with The CXApp and our host, takes the time to share some of the key learnings and stories she’s gathered from this year’s CXApp Live! podcast guests, emphasizing the value in integrating creativity and technology in briefing programs to engage customers in a hybrid world.

Episode 38 - The Evolution of Briefing Programs - A Retrospective and Look Forward with Roxanne McCreery
In this episode, Roxanne McCreery, Chairman and President Emeritus of ABPM, provides insights from her unique perspective into the foundational years of briefing programs and the biggest strategic breakthroughs that took place in the industry. From elevating key elements such as automating processes and working with subject matter experts to facilitation and integrations with CRM tools to prove true ROI, she discusses how the ABPM’s open culture has always supported programs in creating the best customer experiences possible.

Episode 39 - Characteristics of World Class Briefing Programs - An Origin Story with Candie Hurley
In this episode, Candie Hurley, Trainer, Coach, and Consultant with Benett Communications shares what makes a briefing program world class, and how the characteristics set by the ABPM serve as a benchmark for organizations striving towards providing the best experiences for their customers.

Episode 41 - How World Class Programs Achieve Management Excellence with Jesse Hanz
In this episode, Jesse Hanz, Director of Customer Experience at Schneider Electric dives into the Management category of the ABPM’s Characteristics of a World Class Briefing Program and how to create a strategy for success in management best practices. Additionally, Jesse offers some examples of important challenges he has faced and successful ways to overcome them.

Episode 42 - How World Class Programs Achieve Operational Excellence with Marcy Nelsen
In this episode, Marcy Nelsen, Director of AT&T’s Corporate Briefing Program, shares insights on the best strategies to achieve world-class operations in your briefing program as well as how to stay competitive in a continuously evolving industry.

Episode 43 - How Multi-Center Programs Achieve World Class – Part I with Ellen Barnes-Pfiffner
In this episode, serving as the first of two parts in a conversation on multi-center briefing programs, Ellen Barnes Pfiffner, Consultant at EBP Business Consulting, explores the best practices for programs to reach excellence across all their locations.

Episode 44 - How Multi-Center Programs Achieve World Class – Part II with Ellen Barnes-Pfiffner
In this episode, serving as the second of two parts in a conversation on multi-center briefing programs, Ellen Barnes-Pfiffner, Consultant at EBP Business Consulting, discusses how briefing programs can achieve consistency across multiple locations.

Episode 45 - How World Class Programs Achieve Analytics Excellence with Dave Rogers
In this episode, David Rogers, Director of Operations & Technology Integration at Microsoft, explores the topic of analytics and performance measurement strategies that can help briefing programs achieve world class.

Episode 46 - Building Trust with Sales to Develop Customer-Focused, Outcome-Based Agendas with Nathan Pisik
In this episode, Nathan Pisik, Global Strategy Senior Advisor for the Dell Technologies Executive Briefing Program discusses the importance of building trust with the sales team to create customer-focused briefing agendas that will ultimately help sales reach their goals and elevate the experience for customers.

Episode 47 - How to Use Data to Identify Opportunities and Deepen Customer Intimacy with Jan Mark Holzer
In this episode, Jan Mark Holzer, Senior Distinguished Engineer at Red Hat Inc., explores how having a data-driven approach in your briefing strategy can help gain insights to further customize your briefing program and deepen your relationship with customers.