2019 Research Report on the Effectiveness of Briefings and Executive Summary




 2019 Research Report on the Effectiveness of Briefings and Executive Summary







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The findings from the twenty-eighth Research on the Effectiveness of Briefings, conducted jointly by independent research firm Decision Analyst and ABPM, offer compelling evidence about the value of executive briefings. Over nearly 30 years, key findings from these interviews confirm that executive briefings: foster customer satisfaction and loyalty, strengthen business relationships, influence the decision to purchase, increase the amount purchased and shorten the sales cycle. Further, for nearly thirty years, customers have said that Executive Briefings are the preferred method (when compared to seminars, conferences and trade shows, for example) for obtaining information on which to base their business decisions.The Powerpoint presentation of the 28th Annual Research Report on the Effectiveness of Briefings, aggregate data, provides all of the slides necessary to prepare your executive presentation. Cull the slides that are most meaningful for your audience, call us with questions if needed, and you'll be all set to communicate the quantified value of Executive Briefing Programs. The Executive Summary detailing trends and observations is included.

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