|
|
| ABPM 2023 Briefing Impact Report |
|
Item
Number:
Shipping Weight: 0lbs. 0oz. |
| Price:
$499.00 |
|
|
|
 |
|
|
| This first Briefing Impact Survey was initiated in June 2023 in response to member requests that ABPM offer, as it had for many years prior to the pandemic, a quantified value proposition for the briefing industry. The earlier research, conducted for nearly three decades, was primary research that surveyed end-user and internal customers of briefings to quantify their effectiveness. Therefore, a panel of selected Advisory Board members and consultants was convened to develop a survey for the ABPM membership with the intent of: 1) Understanding where members are with regard to measuring their program’s impact and 2) Gathering information that might be aggregated to formulate a quantified value proposition for the industry. |
|
|
