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| ABPM 2023 Briefing Impact Report |
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Shipping Weight: 0lbs. 0oz. |
| Price:
$499.00 |
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| Initiated in June 2023 in response to member requests that ABPM offer, as it had for many years prior to the pandemic, a quantified value proposition for the briefing industry. The earlier research, conducted for nearly three decades, was primary research that surveyed end-user and internal customers of briefings to quantify their effectiveness. Therefore, a panel of selected Advisory Board members and consultants was convened to develop a survey for the ABPM membership. This report provides data aggregated from roughly the same number of participating member programs as past benchmarking research on 1) Revenue Impact/Growth, 2) New Opportunities Uncovered, 3) Sales Acceleration, and 4) NPS, as well as recommendations for those programs who are developing their analytics strategy. |
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